The first thing that potential employers and recruitment agencies are asking themselves is, ‘How can this person add value to my team?’ Your cover letter needs to convince them that you are exactly what they are looking for.
A cover letter is tailored specifically for each position you apply for. It is a letter addressed to the hiring manager, highlighting your skills and abilities, briefly explaining why you are interested in the role, how you meet the key selection criteria and fulfill the requirements outlined in the job description, and how you will add value to the organisation.
Below are some tips on how to make yours stand out from the crowd and ensure that you end up on the shortlist pile to be asked in for an interview.
Research the Company
Understand the company’s values, mission, and work culture. Incorporate this information into your letter to show that you are genuinely interested in the organization.
Example: “I am impressed by [Company Name]’s commitment to innovation and sustainability, as evidenced by your recent [specific project]. This aligns perfectly with my passion for [relevant industry] and my desire to contribute to a forward-thinking organisation.”
Tailor to the Job Description
Identify keywords and phrases in the job description and incorporate them into your cover letter. This not only demonstrates your suitability for the role but also helps your application pass through applicant tracking systems (ATS).
Example: “The job posting emphasises the need for someone skilled in [specific skill]. In my previous role at [Previous Company], I successfully [related accomplishment], showcasing my proficiency in this area.”
Showcase Achievements: Instead of just listing your skills
Provide specific examples of how you have utilized them to achieve results. Quantify your accomplishments whenever possible.
Example: “In my previous position, I spearheaded a project that resulted in a [percentage] increase in [specific metric], demonstrating my ability to not only meet but exceed performance expectations.”
Be Concise and Specific
Keep your cover letter concise and focused on the most relevant information. Hiring managers are busy and appreciate saving time whenever possible, so avoid unnecessary details.
Example: “With a proven track record in [specific industry], I am confident in my ability to contribute to [Company Name]’s success. My experience in [key area] and proficiency in [relevant skill] make me well-equipped for the challenges of the [Job Title] role.”
Express Enthusiasm
Convey your genuine enthusiasm for the position and the company. Show that you are not just looking for any job but are specifically interested in this opportunity.
Example: “I am excited about the prospect of joining [Company Name] and contributing to its continued success. The innovative work being done in [specific department] aligns perfectly with my career goals and passion for [industry].”
Remember to customise these examples according to your own experiences and the specific requirements of the job you’re applying for. This personalization will make your cover letter stand out and demonstrate your genuine interest and suitability for the position.